Menta
Menta: Redefining the Everyday Coffee Experience in Athens
Born out of a deep passion for quality, Menta completely transformed the take-away coffee scene in Athens. What started as a local neighborhood spot quickly expanded into a city-wide phenomenon with seven vibrant locations. The brand pairs an exceptional coffee blend with fresh daily food. Their menu features handmade pies, premium cold cut sandwiches, and fresh desserts. The challenge for Because Group was to showcase this premium on-the-go culture and communicate one key message. No matter where you are in Athens, a flawless Menta experience is always right around the corner.
How do you visually communicate absolute freshness and quality?
We stepped away from standard static cafe photography. Our production team took the shoot out into the streets. We captured content in various spots across Athens, including the busy city center. We wanted the visuals to directly reflect the true quality and absolute freshness of Menta's products. To achieve this, we relied on high-end photography and bright, vivid colors that perfectly match the brand's optimistic aesthetic. Every crisp image and dynamic video highlighted the flawless espresso pours and fresh ingredients. Our premium production successfully positioned Menta as the ultimate daily habit for the entire city.
How can performance marketing drive daily foot traffic across multiple locations?
Having seven stores across Athens requires a smart and highly targeted digital approach. Because Group launched a robust performance marketing strategy to ensure Menta dominates the daily routine of Athenians. We used our bright visual content to run geo-targeted ads specific to each neighborhood. We pushed the right message to the right local audience exactly when they needed their coffee break. This precise digital strategy successfully increased daily foot traffic across all locations and proved that great coffee is always within reach.
Services: Content Creation, Social Media Management, Performance Marketing
