Polyamorous

Polyamorous: A Bold Hybrid of Spirits, Botanicals, and Pleasure

Eleni Nikoloulia and Alexandros Gkikopoulos are prominent figures in the Athenian bar scene. They combined their passions to create Polyamorous on Mavromichali street in Exarchia. The venue introduces a completely original concept to the city. It perfectly blends premium spirits, exotic plants, and sex toys. The founders describe their project simply as flowers, drinks, and toys. Because Group stepped in to visually translate this highly unconventional and vibrant retail experience.

 

How do you visually capture a multi-sensory concept store?

A hybrid space requires a very flexible visual approach. We wanted to highlight the rich textures of the store. Our team shot dynamic videos and high-end photography to capture the unique atmosphere. We focused on the deep green hues of the rare cacti and ferns. We also highlighted the carefully curated premium spirit bottles on the shelves. The visuals successfully conveyed the vintage yet modern energy of the space. Every shot was framed to make the viewer feel the rhythm of the jazz and hip-hop vinyls playing in the background.

 

How can digital content elevate a niche and bold brand?

A store mixing fine drinking with sex positivity and plant parenting needs a highly sophisticated narrative. We designed our visual content to normalize and celebrate this bold combination. Our cinematic clips highlighted Alexandros crafting floral arrangements. We captured the authentic and inviting aesthetic of the space. The final visual assets gave Polyamorous a strong and cohesive digital identity. This content successfully invited Athenians to explore a truly unapologetic and premium lifestyle experience.
 

Services: Content Creation, Photography, Videography