BECAUSE GROWTH LAB / PLAY TO THINK DIFFERENTLY

Art Director
Make your mark.

A brief. A blank poster. Make colour, type and space work together.

04 / ART DIRECTORMAKE A POSTER. MAKE A POINT.

INDEPENDENT SPIRIT / VOL. 01

AFTER HOURS

Stay for one more.

FRIDAY / 18:00ATHENS

THE CREATIVE BRIEF

You’re the art director.

Build a poster for an intimate listening bar. Make it calm, confident and easy to read at a glance.

Colour direction

Typography

Composition

Fictional briefs. Scores express one art-direction interpretation, not an objective design rule. Every control changes your live poster.

Preparing your game…

CHOOSE YOUR NEXT CHALLENGE

01 / STRATEGY

Campaign Builder

Twelve tokens. Three skills. Build a campaign that clicks.

PLAY GAME 02 / CREATIVE

Hook / Hold / Action

You’re the editor. Turn a brief into three irresistible beats.

PLAY GAME 03 / PERFORMANCE

Signal Detective

Read the clues. Question the obvious. Find the smarter move.

PLAY GAME 04 / DESIGN

Art Director

A brief. A blank poster. Make colour, type and space work together.

PLAY GAME 05 / FILM

The Cut Room

Real films. Ten seconds. Arrange the shots and find your rhythm.

PLAY GAME

Ready to take the thinking beyond the game?

Performance marketing Practical calculators

BECAUSE GROUP + BECAUSE PRODUCTIONS

One conversation.
A bigger possibility.

Tell us what you want to change, launch or make. We’ll connect the right people to your brief.

Start your project

Art DirectorMake your mark.

AFTER HOURS

You’re the art director.

Campaign Builder

Hook / Hold / Action

Signal Detective

Art Director

The Cut Room

One conversation.A bigger possibility.

AFTER HOURS

You’re the art director.

Art Director
Make your mark.

One conversation.
A bigger possibility.