01 / Mailo’s
Made to make you hungry.
THE PROJECT
Mailo’s The Pasta Project
Brand content for Mailo’s The Pasta Project. A collection of social productions with food at the centre of the story.
Film productionSocial contentPost-production
THE FILM COLLECTION02 FILMS / PRESS PLAY
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Real brands.
Our point of view.
02 / Mailo’s
BEHIND THE FILM / MAILO’S THE PASTA PROJECTMailo’s The Pasta Project.
Mailo’s The Pasta Project.
A little more context.
Fresh pasta meets street-food culture: a clear product, a recognisable cup and a brand built around everyday enjoyment.
Mailo’s centres its offer on fresh pasta made in front of customers, with a choice of pasta shapes and signature sauces. Its official story describes bringing a street-pasta concept to central Athens. Seasonal recipes and product collaborations have also featured in Athens Voice.
Our collection includes a seven-year anniversary film and an event production. Together they give two perspectives on the brand: a milestone worth celebrating and a live occasion worth capturing. Both are portrait films, shown in their native proportions rather than cropped to fill a landscape screen.
THE BRAND IN THE PRESSAthens Voice
Fresh pasta — street food culture
A feature on the fresh-pasta concept and the brand’s street-food approach.
Coverage of the client, not an endorsement of Because or evidence of campaign results.YOUR NEXT CHAPTERSTARTS HERE
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