01 / St-Germain
A story with an international stage.
THE PROJECT
St-Germain Elderflower Liqueur
Content production for St-Germain elderflower liqueur’s international activation in Amsterdam during Europe’s 50 Best Bars event. Because brought its production perspective to the brand’s presence at the celebration.
Event content productionBrand storytelling
THE FILM COLLECTION01 FILMS / PRESS PLAY
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Our point of view.
BEHIND THE FILM / ST-GERMAIN ELDERFLOWER LIQUEURSt-Germain Elderflower Liqueur.
St-Germain Elderflower Liqueur.
A little more context.
A French elderflower liqueur with a distinctive bottle, a floral identity and a place in modern cocktail culture.
St-Germain is made with hand-picked elderflowers. The brand’s own account of its production describes a short spring harvest and the floral character at the heart of the liqueur. That identity gives its events a recognisable visual and sensory context.
Because’s collection features the St-Germain Amsterdam activation film. The landscape format gives the brand experience room on screen, while the adjacent notes keep the project context close to the footage. This is a production showcase; the editorial coverage below explores the liqueur itself.
THE BRAND IN THE PRESSELLE Gourmet
Inside St-Germain’s elderflower harvest
An introduction to the flowers and harvest behind the French liqueur.
Coverage of the client, not an endorsement of Because or evidence of campaign results.YOUR NEXT CHAPTERSTARTS HERE
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