Understand
Map the questions, audiences and services that matter. Establish a baseline with dated, repeatable search observations.
Be the brand
worth finding.
People search. People ask.
Make your expertise easier to discover, understand and trust.
A QUESTION YOUR NEXT CLIENT MIGHT ASK
“Who can help my brand
make its next move?”
Good answers
need good sources.
GEO helps make your business information useful to AI-powered search experiences such as ChatGPT, Claude, Gemini and Perplexity.
Because connects brand strategy, content, websites and SEO. Our starting point is the same across search experiences: a clear story, useful pages and credible evidence of what your business actually does.
We shape a plan around the questions your customers ask, then improve the content and technical foundations that help people and search systems understand your business.
Let’s discuss your visibilityFOUR SIGNALS. ONE CLEAR BRAND.EXPLORE THE APPROACH
One clear identity.
Explain what your business does, who it serves and where it operates. Connect your services, people and real client work with consistent names and facts.
A clearer route
to discovery.
Build
Strengthen service pages, case studies, business information and technical access. Make every claim specific and supportable.
Learn
Review citations, relevant referrals and enquiries. Update the content and repeat the checks as search experiences evolve.
Visibility is earned over time. No agency can guarantee that an AI assistant will recommend a brand.
SEO. GEO. Now you know.
What is GEO?
Generative Engine Optimization is the work of making your brand information clear, useful and accessible to systems that generate answers. You may also hear LLMO or AI search optimization. It complements SEO: your website still needs to be understandable to people and discoverable by search engines.
Can you guarantee a recommendation in ChatGPT or Claude?
No. Answers depend on the question, the product, its sources and the context of the conversation. We can improve the material available about your business and measure a defined set of queries over time. A citation or first position cannot be guaranteed.
What is the difference between SEO and GEO?
SEO helps people discover your pages through search. GEO also considers how an answer engine can identify your business and use its information as a source. Helpful content, clear structure, technical access and credible evidence support both.
Do we need a special AI file or new schema?
There is no universal file that guarantees inclusion. Google says its existing SEO foundations apply to its AI search features, without additional technical requirements. Structured data should describe visible, accurate content. An llms.txt file can offer a reading guide, but it is not proof of ranking or selection.
How should AI visibility be measured?
Start with a repeatable set of customer questions, languages and locations. Record the date, product, answer, cited sources and whether your business appears. Connect that evidence to referral traffic and qualified enquiries where available. Treat changing answers as observations, not a fixed ranking.
Where does Because start?
With your customers’ actual questions and a review of your website: service clarity, client evidence, accessible content, internal links, indexability and the consistency of your business information. From there, we prioritise content and technical improvements with a practical measurement plan.
Built on published guidance.
Platform documentation, reviewed 17 October 2026. These links describe the platforms’ guidance; they are not endorsements of Because.
Google Search CentralAI features and your websiteOpenAIOverview of OpenAI crawlersAnthropicWeb crawling and site-owner controls