We are the production company inside the Because world. Films, commercials and social content—made with the craft of a film crew and a direct connection to the marketing team behind the brief.
BECAUSE PRODUCTIONS · EVERY FRAME HAS A REASON
01 / BECAUSE PRODUCTIONS01 / LINE ATHENS
01 / LINE ATHENS
Line Athens.
A place on the world stage.
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BECAUSE PRODUCTIONS · EVERY FRAME HAS A REASON
02 / BECAUSE PRODUCTIONS02 / SAMBA COFFEE ROASTERS
02 / SAMBA COFFEE ROASTERS
Samba Coffee Roasters.
At Gastronomos. In good company.
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BECAUSE PRODUCTIONS · EVERY FRAME HAS A REASON
03 / BECAUSE PRODUCTIONS03 / ST-GERMAIN ELDERFLOWER LIQUEUR
03 / ST-GERMAIN ELDERFLOWER LIQUEUR
St-Germain. Liqueur.
A different spirit.
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BECAUSE PRODUCTIONS · EVERY FRAME HAS A REASON
04 / BECAUSE PRODUCTIONS04 / MAILO’S
04 / MAILO’S
Mailo’s Pasta Project.
Seven years. Plenty to celebrate.
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BECAUSE PRODUCTIONS · EVERY FRAME HAS A REASON
05 / BECAUSE PRODUCTIONS05 / PROTEIN GARDEN
05 / PROTEIN GARDEN
Protein Garden.
Good food. A different frame.
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BECAUSE PRODUCTIONS · EVERY FRAME HAS A REASON
06 / BECAUSE PRODUCTIONS06 / UPON ATHENS
06 / UPON ATHENS
Upon Athens.
Meet you here.
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BECAUSE PRODUCTIONS · EVERY FRAME HAS A REASON
07 / BECAUSE PRODUCTIONS07 / RELIEFTIME
07 / RELIEFTIME
ReliefTime. Care. Connected.
A digital healthcare story.
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BECAUSE PRODUCTIONS · EVERY FRAME HAS A REASON
08 / BECAUSE PRODUCTIONS08 / WALKIN ATHENS
08 / WALKIN ATHENS
Walkin Athens.
The city. In motion.
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BECAUSE PRODUCTIONS · EVERY FRAME HAS A REASON
09 / BECAUSE PRODUCTIONS09 / NELOS PIZZA
09 / NELOS PIZZA
Nelos Pizza.
Fresh out of the frame.
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BECAUSE PRODUCTIONS · EVERY FRAME HAS A REASON
10 / BECAUSE PRODUCTIONS10 / THE LOCALS COCKTAILS
10 / THE LOCALS COCKTAILS
The Locals. Pareo Festival.
A taste of the festival.
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THE TOOLS BEHIND THE FEELINGSONY CINEMA LINE
Great tools. Greater intent.
We shoot with Sony Cinema Line cameras, including FX3 and FX6. Chosen for the story. Built into the production.
FX3
BECAUSE PRODUCTIONSCRAFT / CAMERA / CHARACTER
SONY FX3
Small body. Big perspective.
A compact full-frame camera that lets us move with the moment. For intimate spaces, close details and fluid handheld work, its small footprint keeps the creative possibilities open.
Meet the businesses behind the films. Explore their work with Because and read more from their own websites and the publications covering them.
BEHIND THE FILM / LINE ATHENS
Line Athens. A little more context.
Fermentation, Greek ingredients and an unconventional approach to hospitality give Line Athens a story worth telling.
Based in Kato Petralona, Line combines the culture of a cocktail bar with an interest in fermentation and making ingredients in house. The 50 Best’s 2026 lists place it first in Europe and fifth in the world. Those distinctions belong to the bar and its team.
Our film collection includes the Breaking Bar concept announcement alongside three milestone productions: its European recognition, a 50 Best film and the 2026 world-ranking announcement. Presented in both landscape and portrait formats, the work shows how a single brand can take different shapes on screen while keeping its identity at the centre.
Coverage of the client, not an endorsement of Because or evidence of campaign results.
BEHIND THE FILM / SAMBA COFFEE ROASTERS
Samba Coffee Roasters. A little more context.
A Greek specialty coffee company with a story that stretches from roasting to the people behind every cup.
Samba’s company story brings together coffee sourcing, roasting, equipment and expertise. Its roots date to 1979, with specialty coffee central to its current identity. Gastronomos has covered both the company and its Athens coffee spaces.
The Because collection features Samba at Gastronomos, a film with Kostas Kalafatas and another view of the brand. Together, these productions explore coffee culture through people, events and different screen formats. Watch the complete production alongside the project notes, then explore the brand’s wider story through the sources below.
Coverage of the client, not an endorsement of Because or evidence of campaign results.
BEHIND THE FILM / ST-GERMAIN ELDERFLOWER LIQUEUR
St-Germain Elderflower Liqueur. A little more context.
A French elderflower liqueur with a distinctive bottle, a floral identity and a place in modern cocktail culture.
St-Germain is made with hand-picked elderflowers. The brand’s own account of its production describes a short spring harvest and the floral character at the heart of the liqueur. That identity gives its events a recognisable visual and sensory context.
Because’s collection features the St-Germain Amsterdam activation film. The landscape format gives the brand experience room on screen, while the adjacent notes keep the project context close to the footage. This is a production showcase; the editorial coverage below explores the liqueur itself.
Coverage of the client, not an endorsement of Because or evidence of campaign results.
BEHIND THE FILM / MAILO’S THE PASTA PROJECT
Mailo’s The Pasta Project. A little more context.
Fresh pasta meets street-food culture: a clear product, a recognisable cup and a brand built around everyday enjoyment.
Mailo’s centres its offer on fresh pasta made in front of customers, with a choice of pasta shapes and signature sauces. Its official story describes bringing a street-pasta concept to central Athens. Seasonal recipes and product collaborations have also featured in Athens Voice.
Our collection includes a seven-year anniversary film and an event production. Together they give two perspectives on the brand: a milestone worth celebrating and a live occasion worth capturing. Both are portrait films, shown in their native proportions rather than cropped to fill a landscape screen.
Coverage of the client, not an endorsement of Because or evidence of campaign results.
BEHIND THE FILM / PROTEIN GARDEN
Protein Garden. A little more context.
An Athens food brand built around protein-focused meals, varied menus and convenient everyday eating.
Protein Garden describes its offer as a place for protein-focused, vegan and wellness-minded customers, as well as anyone looking for a satisfying meal. Its website lists multiple Athens locations, including Panormou. Food coverage in Athens Voice introduces the menu through its bowls and meals.
The Because film collection explores two sides of Protein Garden: recipes and coffee. The recipe production uses a landscape format, while the coffee film is portrait. Keeping those formats distinct lets each piece retain its composition, with the supporting text explaining which part of the brand is on screen.
Coverage of the client, not an endorsement of Because or evidence of campaign results.
BEHIND THE FILM / UPON ATHENS
Upon Athens. A little more context.
An all-day hospitality destination in Palaio Faliro, moving from coffee and food into cocktails and evening gatherings.
Upon’s official menu and culture pages connect daytime coffee, food and an evening bar experience. Its culinary programme has also attracted coverage: Athinorama reported on a collaboration involving chefs Daniel Gottschlich, Grigoris Kikis and Dimitris Chronopoulos.
Our two Upon productions offer a broader introduction to the venue and a separate film featuring Grigoris Kikis. Both are portrait pieces. Showing them together allows visitors to explore the place and a person connected with its food story, without reducing the work to a single still image.
Coverage of the client, not an endorsement of Because or evidence of campaign results.
BEHIND THE FILM / RELIEFTIME
ReliefTime. A little more context.
A Greek telemedicine platform connecting people with doctors specialising in medical cannabis.
ReliefTime’s public website explains its online consultation service and the role of a doctor in assessing each individual case. Its business is digital healthcare, where a clear explanation of the service matters. This portfolio describes the brand and our film, rather than offering medical guidance.
The featured Because production is a 38-second portrait brand film. The complete film sits alongside concise project notes and a link to the client’s own website. CNN Greece’s coverage provides a separate introduction to the platform and its approach to telemedicine.
Coverage of the client, not an endorsement of Because or evidence of campaign results.
BEHIND THE FILM / WALK IN ATHENS
Walk In Athens. A little more context.
An all-day Athens bar with a street-facing character and a connection to the team behind Line.
Athinorama’s introduction places Walk In Athens on Mavromichali Street and connects it with Dimitris Dafopoulos, Nikos Bakoulis and Vasilis Kyritsis. Its bar guide describes an all-day destination with music and a street-bar character.
Because’s 25-second landscape film offers a short introduction to Walk In Athens. The production is presented at its original aspect ratio, with the full film available on demand. The publication link below gives visitors more context about the venue beyond the footage.
Coverage of the client, not an endorsement of Because or evidence of campaign results.
BEHIND THE FILM / NELOS PIZZA
Nelos Pizza. A little more context.
A Pagrati pizza concept with a small-format product and a playful approach to sharing.
Nelos presents itself as a takeaway and delivery pizza brand in Athens. Athinorama’s opening feature describes its small, 15-centimetre pizzas and boxes of two or four, making the product format part of the story.
Our featured Nelos production is a portrait brand film. Its dedicated screening keeps the original composition, while the project page offers space for the brand context and relevant coverage. Visitors can watch the work, read about the concept and continue directly to the client’s website.
Coverage of the client, not an endorsement of Because or evidence of campaign results.
BEHIND THE FILM / THE LOCALS COCKTAILS
The Locals Cocktails. A little more context.
Greek ready-to-drink cocktails, bringing a bartender’s recipe beyond the bar.
The Locals Cocktails describes its products as canned cocktails created with bartender Aris Chatziantoniou and produced in Kifisia by The Craft Spirits Co. Its own story centres on making a prepared cocktail available away from a traditional bar setting.
The Because film captures The Locals Cocktails at Pareo Festival. This 34-second portrait production connects a drinks brand with a specific live event. The client’s official story below provides background on the product; it is distinct from similarly named cafés and hospitality businesses.